5 reasons not to miss Nigeria Trvl Week


Caption: L-R Bankole Bernard, President NANTA; Annette Ibe, Regional West Director of NTDC and Efetobo Awhana, founder and Host of Nigeria Travel Week at a press parley recently

Its the 2nd Edition of Nigeria Travel Week happening 23rd – 24th November 2018, keep these dates on lock down.

The Nigeria Travel Week (NTW) is a multi-day tourism event platform to drive the Nigeria tourism sector by bringing together buyers, consumers, travel techs, tourism/travel service providers and the media to network, review and discuss the development of tourism in Nigeria and Africa. Little wonder, the 2018 theme is  Enhancing Tourism Experiences through Stakeholder Collaborations.

Facts & Figures

In 2017, it had representatives from 14 countries, over 2,000 attendees and 4706 unique voters. Its Social Media impressions are very impressive too, over 5 million instagram mentions and 12 million plus tweets on its debut. I dare say, Nigeria Travel Week is fast becoming Nigeria’s top tourism event.


To promote increased networking and partnerships between the different stakeholders in the travel industry.

Create awareness about the opportunities and potentials in domestic and inbound tourism in Nigeria as well as intra-Africa travel.

Nurture a culture of traveling and holidaying , both domestic and outbound in Nigerians.

5 Reasons not to miss it!

1 – Its the 2nd top travel and tourism event after South Africa’s Indaba where aviation professionals, travel consultants, tour operators, hoteliers, restaurateurs, curators, travel tech and other tourism stakeholders meet to discuss trends and solutions for growth of the tourism industry in Nigeria and Africa under one roof. Just like the theme for the year, Nigeria Travel Week 2018 is a result of a strategic partnership between the different major public and private sector stakeholders in the Nigerian tourism space including the NTDC, FTAN, NANTA, and SKAL Nigeria. The goal is a truly world class event to drive the change for a new narrative for domestic and inbound tourism in Nigeria.


2 – Like any other event of its size, this year’s edition will feature a tourism exhibition where the various tourism stakeholders will showcase and offer amazing travel deals to trade and the public. Different states in Nigeria will provide snippets of their tourism offerings including hotels, museums and attractions, restaurants and cuisine. Visitors will be able to book holidays on the spot or create a dream package for the future.


3 – If you have been angling for an opportunity to meet and network with the boss of Nigerian apex tourism body, Director General of Nigeria Tourism Development Corporation, Mr Folorunsho Folarin-Coker, this is your moment. Nigeria Travel Week will provide a platform for stakeholders of the tourism industry to meet with Coker who will seek to deepen the level of collaboration within the industry. This is coming as the NTDC has been able to enter strategic partnerships with GOOGLE and Wikimedia to solve one of the fundamental problems facing tourism in Nigeria – information in a digital world!


4 – The Travel Roundtable program is fast becoming one of Africa’s most-talked tourism event. It had over 300 attendees on its debut last year and more are expected this year. It  includes 4 sessions with 24 panelists who are renown in the industry including Prince Yemisi Shyllon of OYASAF, Desmond Majekodumi of LUFASI Park, Jon Howell of Aviadev Africa, Tana Forsuelo of Wavecrest College of Hospitality, Robin Campbell of Nigeria Field Society and Bernard Bankole of Finchglow Travels. The sessions discuss building a career in tourism; changing boundaries in African tourism; investment opportunities in Nigerian tourism and tech trends for the tourism industry.


5 – Save the best for the last. The climax of Nigeria Travel Week is the Balearica Awards also known as the Nigeria Tourism Awards which honours outstanding tourism stakeholders over the last 12 months. The Balearica is named and designed after the Crowned Crane. The Black Crowned Crane was proposed to be the national bird of Nigeria around 1985, even though it is not very clear how and why it was changed to the eagle. Countries have national animals and plants as symbols for tourism promotion.


The statuette is a 24ct gold plated aluminium with a solid black acrylic base. The Balearica will become a pan-African award by 2020. The awards are vetted by Phillips Consulting for quality and integrity purposes. Some of the winners at last year’s awards include the Ooni of Ife, His Imperial Majesty, Adeyeye Enitan Ogunwusi won the royal support for Tourism Award; Best tourism governor was clinched by Gov. Akinwunmi Ambode; Chief Olusegun Obasanjo was presented the Lifetime Achievement Award. Ibom Golf Resort Uyo won Best Resort while Terra Kulture won the award for Best Restaurant


All events will hold at Federal Palace Hotel, V/Island, Lagos. Attendance is free for the public except the Balearica Awards which is strictly by invitation due to the limited spaces available. Pre-registration for Nigeria Travel Week is through the official website: nigeriatravelweek.com and via Eventbrite.

Nigeria Travel Week is selling Nigeria to the world, Effortlessy!

Ned Nwoko, NTDC boosts Cultural Immersion in Nigerian Tourism


Hon. prince Ned Nwoko; Initiator, Project Tourism

The month of April ushered in good tidings for Nigerians with the unveiling of the ‘Tourism Project’ at the hip Bon Elvis Hotels, Abuja with its lovely decor and ambience, in what can be described as a classy lunch media-parley .

Prince Ned Munir Nwoko flanked by Former Deputy Governor , Anambra State, Dr. Okey Udeh (Right); President, Federation of Tourism Associations of Nigeria( FTAN) Alhaji Rabo Saleh (2nd Right); Sport & Tourism Ambassador, John Fashanu and Representative of the Director General, National Institute for Hospitality and Tourism (NIHOTOUR) Ahmed Sule (Left); Former Miss Tourism, Miss Ogenna Walter Ekwubiri (2nd Left); CP , National Park Service , Mr Abong Abong during the media parley.

A partnership between Delta North Senator elect, one of Nigeria’s foremost tourism investor and promoter, Prince Ned Nwoko and Nigerian Tourism Development corporation (NTDC) which has been in the works for over 3 years is keen on growing the industry away from government direct intervention while harnessing its potentials as another key economic derivative asides oil and gas. Not surprising, as countries seek other energy alternatives from oil resulting in dwindling fortunes.

Popular Nollywood actors adding colour to the launch.

Nwoko, initiator and chairman of the project says this is an initiative that has the potential of helping the country meet the increasing demands of her citizens. Through it, we can showcase our dance, food, culture and every element of the cultural Iife of our country. In Nigeria, there is no organised sector with Government supports to promote tourism. Tourism must be nurtured, tourism must be put together, tourism must be taken care of,” he emphasized.

Prince Ned Nwoko (middle) exchanging pleasantries with the President, Federation of Tourism Associations of Nigeria( FTAN) Alhaji Rabo Saleh at the media parley.

The partnership would focus on four key areas in building tourism capacity for the country. These are Host Family Scheme; Culture Village; Grassroots Sports Development and Global Road Show to promote tourism in Nigeria. One of the most intriguing aspects of the partnership is the Host Family Scheme, poplar with South East Asia is designed to encourage thoroughly screened and assessed Nigerian personalities and families to host tourists and exchange students in their homes. It is also designed to expose visitors and tourists to the workings of the typical Nigerian society. By this deal, Nollywood ambassadors are to serve as hosts to tourists on a visit to Nigeria. “This is because most of the Nigerian movie artistes are faces foreigners can relate with. We will provide support and necessary security assistance and screening to protect our tourists and artistes in the project,” explained Nwoko.

Initiator, Project Tourism, Ned Nwoko ((9th Left) surrounded by other high profile guests at the media parley..

“Project Tourism” is geared towards allowing tourists, exchange students and other travelers get a firsthand experience of our tourism offering through taking up of rural residences with Nigerian communities.
its a win, win for all as Nigerians will be encouraged to win vacations, trips, holidays, breakfast, lunch, dinner, as a way of promoting destinations, local cousins, culture and sports. In the process, Nigeria will expose her cultural diversity and heritage to the world, building friendships across cultures, countries and continents. The project has to ensure that every state identifies and supports villages in their state that are culturally and geographically rich in tourist features. “For example, in Delta state, Idumuje Ugboko has rich culture and geography features that are delight to behold. There is also Mount Ned Nwoko Tourists Resort. Such community should be identified and supported by the state. We love our culture and traditions. Delta state have monuments and tourist locations.
In a book on tourism sites in the state, it contains 27 tourist locations, incidentally, three (3) of these locations are in Idumuje -Ugboko,” Nwoko revealed.

Ned Nwoko flanked by Former Deputy Governor , Anambra State, Dr. Okey Udeh (Right); Sport & Tourism Ambassador, John Fashanu

There’s no tourism without sports. I daresay. Little wonder, grassroots sports development scheme plays a role here. By this, the project intends to nurture, encourage, promote and manage talents in all areas of sports at the grassroots level; essentially developing sports tourism nationally. On the global scene, the project would undertake road shows with a view to showcasing tourism products of the country. It is expected to cover five continents through organised roadshows.

On its own part, NTDC has not hidden its desire to refocus the travel and hospitality industry in the country since the inception of the current administration led by Folarin Coker, Director Geneneral, a firm believer of investment in the tourism sector of the country as one of the only means for the country to grow alternate source of economic mainstay apart from oil. This partnership, as believed by some experts is perfect. NTDC has the country’s data base on tourism, hospitality, and the corporation is also bringing to the ‘Project Tourism’ table its regulatory infrastructure.

Rich cultural heritage on display

Earlier in the life of the current administration in NTDC, Tour Nigeria, a policy direction that intends to encourage domestic tourism was birthed. The corporation further signed an agreement with Google Earth with a mission towards shaping earthy images of the country on internet. Policy works in Nigeria have consistently made a case for the need to tap into the global and continental potential of tourism. They lament that the country makes less than five percent of the tourism potentials in the continent despite Nigeria contributing an estimated 34 per cent. On the home front, the growth of the industry has been marginal. Its direct contribution to the GDP is estimated at 4.3 for last year. This is quite low compared to global growth of the industry. Worldwide, the tourism industry has experienced steady growth almost every year. International tourist arrivals increased from 528 million in 2005 to 1.19 billion in 2015. Figures were forecasted to exceed 1.8 billion by 2030. But interestingly, United Nations’ World Tourism Organsiation, UNWTO, said that worldwide international tourists arrival (overnight) visitors increased by 6%, to 1.4 billion in 2018 above the 3.7% growth earlier predicted. 

Other travel facts show that tourism industry is one of the world’s largest industries with a global economic contribution (direct, indirect and induced) of over 7.6 trillion U.S. dollars in 2016.The direct economic impact of the industry, including accommodation, transportation, entertainment and attractions, was approximately 2.3 trillion U.S. dollars that year. A number of countries, such as France and the United States, are consistently popular tourism destinations, but other, less well-known countries are quickly emerging in order to reap the economic benefits of the industry.In 2015, global international tourism revenue reached approximately 1.26 trillion U.S. dollars, having almost doubled since 2005. That year, China had the largest international tourism expenditure, followed by the United States and Germany. The leading city in international visitor spending was Dubai, where tourists spent more than 31.3 billion U.S. dollars in 2016.“Tourism, as we know, is all inclusive and therefore includes the totality of activities of the people traveling to and staying in places outside their usual environment for business, leisure or for other purposes for the not more than one consecutive year. It includes, drivers, hospitals, bukateria, and so on,” said Hon Nwoko.

As the name implies, it involves Nigerians coming together with responsibility of promoting Nigerian tourism. There will be Annual competitions where people win prizes. I know that a lot of money is needed to start the road show, we need committed people to help execute the programme. It is proposed to start July this year.

After spelling out the goals of the PROJECT and its areas of focus, Hon Prince Ned Nwoko donated the sum of One Hundred Million Naira (N100m) to the PROJECT as a take off grant.

Responding to the address by the Chairman, its National Coordinator, Chief F. O. Anumba said, “I want to thank Hon Prince Ned Nwoko most immensely for initiating this laudable project, with this progressive collaboration between Linas International Limited and the Nigeria Tourism Development Cooperation, NTDC, I have no doubt that the time for tourism boom in Nigeria is now.”

The media Launch was attended by many dignitaries and officials from National Tourism Development Cooperation, NTDC , Nollywood actors and actresses, like Ejike Asiegbu, Apostle Eucharia Anunobi, Chinda Monalisa, Francis Duru and others. Organizations present were National Children’s Park, Zoo Ambassadors, representatives of higher Institution, the Private and Public Primary and Secondary schools across the country. Foreign missions in Nigeria were also not left out.

Women to lead the focus at Nollywood Travel Film Festival

The Nollywood Travel Film Festival (NTFF) will spotlight female directors in Nollywood at the Glasgow edition, festival director, Mykel Parish, has said.

Parish, who spoke with the NAN in Abuja on Tuesday, said female filmmakers, Tope Oshin and Blessing Egbe, will lead the focus on women in the industry.

He added that the two filmmakers would show the world how strong female voices contribute to the growth and development of the Nigerian film industry.

“Blessing Egbe would present her latest film ‘The Women’ staring Omoni Oboli, Kate Henshaw, Rita Dominic, Ufuoma Mcdermott and Katherine Obiang.

“The Women’ offers an honest insight into marriage and friendship in the lives of four couples in Nigeria, as they go on a weekend getaway for a birthday party,” he said.

According to Parish, ‘The Women’ has established Egbe as a filmmaker with a flair for creating realistic characters and stories likely to resonate with audiences across the world.

Oshin, who is best known for her acclaimed movie ‘Isoken’, would be premiere her latest film ‘We Don’t Live Here Anymore’ which stars Funlola Aofiyebi and Osas Ighodaro.

The film follows two teenage boys, Tolu and Chidi, who find themselves embroiled in a high-stake scandal that could alter the course of their future.

The NTFF, which is the largest travel festival in Nigeria, will showcase the filmmakers in partnership with Africa In Motion Film Festival.

Africa in Motion Film Festival is Scotland’s major annual celebration of African cinema with a special focus on women in film in its 2018 edition billed to hold from October 26 to November 4.

The Glasgow edition will feature conversations around women in film, culture exchange and the expansion of the Nigerian film industry.

5 Solutions For A Non-Cliche Date

Your idea of a dream date was dinner at Casper & Gambini in Lagos or Chez Victor in Abuja. But that was not meant to be.

We’d try to avoid the stereotype and still have the dream date. So here are some ideas to make your day special. Whether you have a date or you’re flying solo we’ve got your back.

Plan a car picnic – So just in case you are planning on going to your favourite restaurant for a dinner and you get stuck again in traffic. Have a car picnic. Arrange for two wine glasses, a bottle of wine – Chardonnay, Merlot, Cabernet Sauvignon, Sauvignon Blanc (just a little wine will do and thank you for not driving drunk), peanuts or almond nuts. If you can, get some pizza.

Plan to walk – When in doubt, leave out. Drop the car. If you can, take a walk to your favourite supermarket or cinema or restaurant. Walking can be romantic especially if you are holding hands and from time to time you stop to look into each other’s eyes. Keep the extreme PDAs down. In these parts, such gestures may be misconstrued.

Do lunch, not dinner – Evenings these days, can be very intense. It’s either one doesn’t get to the venue early because of traffic or the whole place is packed. So make it early. Go to your favourite restaurant or cinema and have a swell time together.

Have a selfie date – Ok. You like taking pictures which you share on social media. But let’s notch it up a bit. While everyone else is tense and worried about having a great time, you and your date are already having a great time – taking pictures. Take yourselves out, all over the place, enter restaurants, go the shopping mall, crash out at hotel lobbies – just taking selfies. And when you are done, go for your real date, which may be anywhere or just at your place.

If you are married, plan a mini-staycation. Check into a swank hotel, get drinks at the hottest new bar, see a show and have fun! But make sure you book well ahead of time.

Weekender Essentials A Lady Can’t Travel Without

Getting away is not easy as planned. You must be prepared which can be quite frustrating if you don’t know what to pack.

So here’s our recommended pack list for a perfect weekend getaway.

A Perfect Weekender Bag and smaller bags. A bag that wears like a backpack but can be carried by handle or strapped on like a shoulder bag also. The perfect weekender bag. Also, little carry-on bag, toiletry bag, messenger bag and make-up bag.

Comfortable Clothing. One little black dress or a sundress that can be worn for day or night, one light sweater, one t-shirt or tank top, one cute and flirty top, one dressy top to be worn for day or night, great with a pair of dark denim for evening out, two bras, one denim, one everyday casual pants, one pajama, one pair of socks, three underwear.

Shoes. There’s an argument that goes – nude is the new black! If you agree with that, pack a pair of nude shoes. Otherwise, pack your black shoes. Either will go with your little black dress. And choose a wedge, they’re cute and way more comfortable than heels. Also, pack one pair of sandals, one pair of flats (some call them Toms).

Accessories. One pair of sunglasses, hair ties/bobby pins, jewellery – earrings, watch, ring, necklace.

Toiletry.  Toothbrush/toothpaste/floss. Face wash. Moisture Lotion. Aloe Vera Fresh lotion. Chapstick. Shampoo + conditioner. Body wash + loofah. Cotton buds. Deodorant + perfume. Nail filer. Brush/comb. Hand sanitizer. Tissue

Make-up. A small make-up bag. Foundation/mineral veil. Eye primer/eyeshadow/ eyeliner/mascara/curler. Lipgloss

Medicine. Asthma inhaler (if asthmatic). Ibuprofen/Paracetamol. Anti-allergy. Multi-vitamin. Antacid. Loperamide (if you are prone to a running tummy ).

Miscellaneous. Zip-lock bag. Plaster. Gum. Tablet. iPod. Cell phone charger

All these items will pack neatly into a perfect weekender bag with no problem.

A Perfect African Getaway — 5 Places To Visit

You know, you can make Instagram buzz. Just make your daydreams come true with a trip to great African getaways.

Of course, not the usual places. Real getaways! Close your eyes and imagine you and your loved one on some romantic island.

We have them listed for you right here.

Sao Tomé and Príncipe. A two-island African nation 225 kilometres off the coast of Gabon and 560kilometres from Calabar. According to a naturalist, “They have more endemic species per square mile than anywhere on Earth. It’s the African Galápagos,” This is Africa’s best kept secret.

Mauritius. Mauritius Island Beaches. Do you want go Paradise and die? Go to Mauritius. It boasts over 10 top-rate beaches . Trou aux Biches, Belle Mare Plage, Ile aux Cerfs, Pereybere, Flic en Flac, Blue Bay Beach, Mont Choisy, Le Morne, La Cuvette, La Cambuse. Start planning your swell Valentine getaway now!

Cape Verde. Cape Verde is made up of 10 isles floating in the Atlantic Ocean, 500 kilometres off the coast of Senegal. They’re still fairly new to the travel circuit, but with their out-of-this-world beaches and lively surf, they’re quickly making a name for themselves.

Morocco. Offering a scenic coastline and one of Africa’s most sought-after cities, holidays to Morocco give Europe’s top tourist destinations a run for their money. Fez, Marrakech, Rabat, Agadir, Cassablanca, Essaouira, Tangier, El Jadida. The list goes on.

Seychelles Islands. The Seychelles is a picture-perfect collection of islands, home to some of the most beautiful beaches in the world. We recommend that you don’t limit yourself to just one of these enchanting islands, but explore at least two to really feel the true spirit of the Seychelles. Whether you’re looking for a great family hotel, a romantic retreat or an idyllic hideaway, you’ll find it in the Seychelles.


Five Cool Fashion Tips For The Travelling Man

If you are a frequent flyer, chances are you constantly have to update your wardrobe according to your travels, destinations and reasons for travelling.

It is one thing to know how to shop, it is another to have style.

Do you have style? Here are some tips.

Have Self-Confidence. Before anything else… understand that a big chunk of style depends on a confident attitude. Self-confidence doesn’t just help you engage with women. It’s an internal driving force for remembering who are you are, what you stand for.

So how do you build that confidence? Start by learning from a good mentor. An older guy who exudes confidence the second he makes eye contact with anybody. Aside from that, master the art of power posing whenever you lack self-confidence. You’d be surprised by how many simple actions like the “Superman pose” can benefit us mentally.


Level-Up Your Footwear. Still wearing only running shoes all the time? Explore other options. Why? It boils down to a traditional school of thought that’s still alive and well these days: you can judge a man by his shoes. People see shoes as a way of measuring your net worth – or assuming your career and social status. A pair of quality leather shoes is one of the best investments – provided it’s durable and comfortable to wear for many years. It’s not just about looking sharp. These shoes represent attention to detail, and how carefully you present yourself.

If it doesn’t fit… At home, you might still enjoy wearing those baggy shorts or oversized shirts even though you have slimmed down… But outside, remember that fit is king. It’s your top concern in the style pyramid (before you think of fabric and function/style) for any clothing item. Rule of thumb: If it doesn’t fit – do NOT buy it. It won’t work.

QUALITY Over Quantity. What good is a wardrobe that’s oversaturated with items that either make you not feel good about wearing them or are difficult to match with one another? Truth is you’d never feel good about them. Aim to build your own interchangeable wardrobe which includes a good core of white and blue dress shirts; simple ties with dark shades of blue, green or red, sometimes with small repeating patterns; jackets, trousers, shoes with the right colours and textures, making sure they don’t clash with your shirts.

Don’t Wear Worn Out Clothing. Frayed collars and cuffs. Chaffed hems. Discoloured T-shirts. Get the picture? Certain jean styles might’ve been trendy once upon a time. But they don’t work any longer. Throw out out-dated clothes from your closet right away.

Time to make bae love you more. Trend. Step up to what works: clean, well-fitted indigo jeans. A couple of dark-coloured slacks or chinos add variety.


TGIF – 5 Great Escapes For A Quiet Weekend In Nigeria and Ghana

It’s another weekend and it’s time to let your hair down.

Feeling like some me time? Here are some suggestions for a great escape in Nigeria and Ghana to have a quiet weekend.

La Campagne Tropicana. A picturesque beach resort located after the Lekki Free Trade Zone, it is a great place to go to for a sensual weekend getaway. Let the salty sea breeze hit you far away from the car fumes. Time to go barefoot and if you are daring, go bikini and shorts. If you must watch TV, prop feet on laps and give yourselves a rubdown. Pamper yourselves so after a long day on the job, and you’ll probably be each other’s favorites forever.

Elmina Bay Resort. Located at the Cape Coast/Elmina area, in the heart of the historic Central Region of Ghana, it offers a peaceful and tranquil retreat, retaining much of its natural environment. Take lots of walks together. And when you’re out together, touch often—resting hand on arm, rub backs, graze legs at the table. Couples in love are usually super tactile, and physical contact always sends the signal of super closeness.

Yankari Game Reserve. This is a broad wildlife park located in the south-central part of Bauchi State. It is the home of various natural and warm springs. Your escape to this rendezvous embedded in the West African savanna, home to, perhaps, Nigeria’s largest collection of fauna, north of the Benue, is highly recommended. And when you’re together, please keep your cellphones away and focus on yourselves – undivided attention. If you do so you will show that you’re 100 percent absorbed  with each other, which will interpret to mean you are together, forever.

Hillburi Resort, Aburi. Located at the spectacular Akwapim mountain range in the Eastern Region of Ghana, the resort is a 40 minute drive from the capital Accra and along the Aburi Road. Hillburi affords breath-taking views over the evergreen valley and plains of the surrounding mountains. Let’s play a game here. When your love is showering in the morning, sneak in and write “Bye babe, miss you already!” on the mirror with your finger, then slip out and get lost for up to three hours. Go explore.  And just when they are getting apprehensive, show up with some treats  you’ve picked up along the way. You’ll have someone thinking about you all day.

Calabar Harbour Resort & Spa. Great things come in small surprises. Thinking of a healthy getaway, this is the place to be. Ensconced in the suburbs of the colonial relic south-east of Nigeria, the Calabar Harbour Resort & Spa is notable for its spa. Quite ideal for couples, hit the gym together. You don’t exactly have to compete at pumping iron, but by being there together you’ll reap the connection-boosting rewards of that post-workout endorphin high. And to ward of the punishment of exercise aches, go for a good massage.


NollyWood Travel Festival storms Toronto, New York, Hamburg, Dubai

The next edition of the Nollywood travel film festival holds in October 2018 at Toronto, Canada.

The key objective of the film festival is to open Nollywood to the world and create platforms for Nigerian filmmakers to network with their counterparts from other film industries.

From the 2017 Nollywood Travel Film Festival at Toronto, Canada

The Nollywood travel film festival will also create opportunities for policy makers, stakeholders to drive the huge potentials of the industry for global collaborations and pave way for creative tourism.

In 2018 the festival will travel to Toronto, Canada in September, then move to New York, USA, and in December the festival hits the city of Hamburg in Germany, we go back to Toronto, Canada in September and end the year with our December edition in Dubai, U.E.A.

Nollywood Travel Festival is an initiative that seeks to promote films by Nigerians living all over the world to new and existing global audiences with the aim of creating new market places for Nigerian cinema.Nollywood travel festivals is an initiative that seeks to promote films by Nigerians living all over the world to new and existing global audiences with the aim of creating new market places for Nigerian cinema.

Would Fela be declared a national brand?

By Anita Eboigbe

Some Nigerians on Twitter have called on the Federal Government to properly brand Fela Anikulapo-Kuti’s story and legacy in order to increase tourists influx into the country.

The call came following the visit of French President Emmanuel Macron to the New Afrika Shrine, which is a popular Fela ‘hangout’.

Fela was a legendary multi-instrumentalist, musician, composer and pioneer of the Afrobeat music genre. He was also a human rights activist, and political maverick.

The proponents of the branding explained that the late Afrobeats Legend remains an international brand even after death as he piques the interest of music lovers and Human Rights activists alike.

They held the opinion that the Federal Government could generate huge revenues from tourists who would want a structured guide on the life and times of Fela, especially in Lagos.

@Yemitwist tweeted, “No doubt, Fela is enough tourism.”

@Joidbg wrote, “Believe it or not #Fela can generate the ministry of tourism enough income if branded properly… #CelebrateAfricanCulture #MacronAtNewAfrikaShrine”.

@BanksandPhil tweeted, “Nigeria needs to tap into the influence and legacy of the great legend Fela Anikulapo Kuti. Abami Eda is an icon all over the world. This is a tourist attraction Nigeria can benefit from.”

@Iam_realjayson said, “If President Emmanuel Macron could visit the Afrika Shrine in Lagos to #CelebrateAfricanCulture, then truly, we are yet to really understand and appreciate the value of Fela! Pele is considered a National Asset in Brazil. What have we done with Fela? Fela is enough tourism!”

courtesy: NAN